The mission is simple – SUCCESS.

I remember reading an article that stated 90% of businesses fail within 5 years. At the time, it simply didn’t make sense. The article didn’t provide any indepth analysis. It just seemed like another one of so many made-up statistics.

Experience has taught me that number is quite close to the truth. I’ve been lucky to have front row seats to many failures. The problem I’ve identified has to do with strategy. Many businesses, big and small, fail because the leadership didn’t plan their strategy.

For example, most new entrepreneurs don’t even have a budget. Even then, most that do, don’t budget properly. Why? They have never started a business before. Budgeting only mattered in terms of saving money after earning a paycheck. But, you’re starting a business. You have to think differently. You’re not saving money. You’re spending effectively and efficiently.

That’s just one aspect of strategy. And strategy is just one aspect of starting, maintaining, and growing a business.

Ultimately, the mission is to develop strengths and shore up weaknesses in the business model (even if that weakness is the entrepreneur himself).

``The golden rule for every business man is this: “Put yourself in your customer’s place.``
– Orison Swett Marden